How an Outsourcing Agency Enhanced Warehouse Hiring Productivity by 93% with Streamlined Digital Recruitment

In a quest to streamline its hiring process while upholding quality, Aplus partnered with Workmate, transforming how they recruit warehouse workers. This case study explores how Workmate's innovative, data-driven platform enabled Aplus to efficiently hire skilled staff, significantly reducing time and effort, and enhancing client satisfaction in Thailand's competitive e-commerce logistics sector.

The Challenge 

Aplus, a Thailand-based outsourcing agency, faced a significant hurdle in their hiring process. Specializing in warehouse staffing for e-commerce companies, they needed to rapidly and reliably hire skilled workers. However, their manual, social media-based recruitment methods were proving inefficient and hard to scale.

As e-commerce grew, the pressure mounted for Aplus to meet the increasing workforce demands of their clients. They needed to hire both large groups for seasonal campaigns and long-term contract workers with specific skills. But their existing process was slow and cumbersome, leading to missed opportunities.

Relying on Facebook job ads and referrals, Aplus found themselves bogged down in a sea of direct messages, repetitive queries, and unqualified applicants. Many potential candidates preferred daily or weekly pay, leading to a high rate of job rejections. Additionally, the manual process of recording and contacting each candidate through LINE was time-consuming and difficult to manage, especially as Aplus expanded its client base.

Recognizing the need for change, Aplus sought a solution that could transform their hiring process, making it faster, more efficient, and scalable to keep up with the dynamic demands of the e-commerce sector.

The Business Impact

Partnering with Workmate marked a turning point for Aplus in harnessing industry opportunities. The challenge of swiftly finding reliable warehouse workers transformed into a streamlined process, significantly enhancing the value Aplus offers to its clients.

Workmate's intervention revolutionized Aplus's recruitment timeline. The process of sourcing and connecting with workers, which previously took 294 hours, was dramatically reduced to just 63 hours – marking a 78% decrease in time. This efficiency was crucial for meeting the demand for large numbers of campaign workers swiftly.

Moreover, Workmate's data-driven insights enabled Aplus to drastically cut down the effort and time required to hire suitable workers for various roles. The time taken to hire e-commerce campaign warehouse workers was reduced by 78%, while the time for recruiting qualified, long-term warehouse staff saw an even more impressive reduction of 93%.

Our Approach to Elevating Aplus's Hiring Process

Focusing on Quality with Data-Driven Insights

Aplus needed a reliable way to hire qualified warehouse workers for long-term assignments. Workmate's platform provided a solution with its data insights, allowing Aplus to efficiently identify suitable candidates. This process involved reviewing workers' skills, experience, ratings, and test scores relevant to the position. Workmate's platform streamlined the pre-screening process, reducing the time from 30 man-hours to just 2, a 93% reduction in effort.

Enhancing Client Confidence with Comprehensive Candidate Profiles

Workmate's platform enabled Aplus to present potential candidates clearly and comprehensively. By showcasing workers' profiles, including location, skills, and ratings, Aplus could assure clients of their thorough vetting process. This capability was instrumental in Aplus securing a significant two-year contract with Lazada. The efficiency of sharing worker profiles also allowed Aplus employees to manage more clients without expanding the team.

Rapidly Hiring for Seasonal Campaigns

In the fast-paced e-commerce sector, Aplus faced the challenge of quickly hiring large numbers of warehouse workers for seasonal campaigns. Workmate's centralized data repository streamlined this process, reducing the sourcing and connection time from 294 hours to 63 hours, a 78% time saving. This efficiency was crucial during high-demand periods like Black Friday or 11.11 sales.

Building a Reliable Workforce for Smooth Operations

With Workmate, Aplus could predict attendance and schedule staff efficiently, thanks to the platform's shift assignment and confirmation features. This foresight allowed for better planning and replacement shift management, ensuring smooth operations for clients and a robust workforce even during peak seasonal events.